SHIELDING LOTION
Doctors agree that "Shielding Lotion"
is best to treat dry skin.

The chilling cold of the winter months can take a heavy toll on your skin. According to the National Health Interview Survey (NHIS) figures, 81 million Americans all across the country will be looking for relief from dry, itchy skin this winter.

"Winter weather is one the main causes of dry, itchy skin," says Dr. Peter Helton, a board-certified dermatologist from Southern California. "The low humidity that occurs as a result of indoor heating can wreak havoc with your skin's ability to stay moisturized."

Your outer layer of skin is made up of dead skin cells, natural oils and lipids (fats).

It is designed by nature to protect your deeper layers of skin from irritants and toxins. Dry, itchy skin is nature's way of letting you know that this protective barrier has been stripped away," says Dr. Helton.

In the colder parts of the country the numbers suffering from dry skin rise dramatically. "Most people in our area suffer from dry skin in the winter," comments Dr. Brian Zogg, a dermatologist who has a clinic in southern Minnesota. "Our harsh winter conditions can cause severe dry skin problems."

These dry skin conditions are aggravated by everyday activities - most soaps and cleansers contain fragrances, colorants, antibacterial agents and other ingredients that strip away the protective elements of the outer layer of your skin.

The traditional prescription for treating dry skin has been a cream or lotion with moisturizers in it, in an attempt to replace the lost moisture and oils in the skin.

Now new research has revealed that this may in fact be sending your skin a "negative" message.

Daily use of conventional lotions (artificial moisturizers) can cause your skin to produce less natural moisture where it is really needed - below the outer layer of skin. And this is the only place moisture can resolve a dry skin condition. "When the skin gets this 'negative message' from artificial moisturizers, it can make it more difficult for the skin to heal," says Dr. Zogg. Research into this problem has produced a completely new type of lotion, called a shielding lotion, that's getting remarkable results. "A shielding lotion is far superior for treating dry, itchy skin because it bonds with the outer layer of the skin and replaces the protective barrier, keeping the irritants out and your own natural oils and moisture in," explains Dr. Helton.

"Shielding lotions don't wash or rub off," agrees Dr. Zogg. "Because a shielding lotion stays on and protects the skin it’s a very effective treatment for the dry skin conditions we see here in the winter months."

"Severe dry skin conditions need to be treated with prescription medication for the inflammation along with a lotion to moisturize and help heal the skin. With a shielding lotion we find that the skin heals much faster, so the patient needs less medication," says Dr. Helton.

Good news for the millions who suffer with dry skin each year. Shielding Lotion can prevent a costly trip to your dermatologist and keep your skin silky smooth all winter.

* Gloves In A Bottle, Inc. makes no claims that its product could be used in the diagnosis, cure, mitigation, treatment, or prevention of eczema, psoriasis, skin allergies, dermatitis, or any other disease; or is intended to affect the structure or any function of the body.

Gloves In A Bottle is not intended to protect against any chemicals or irritants other than dirt and grime. Always follow manufacturer's safety directions when handling any harmful substance. Gloves In A Bottle is not a substitute for required safety protection, including gloves.